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What's New!

Aramco's 90th Anniversary Visual Guidelines Now Available

Aramco brand portal

The Aramco brand is a multibillion dollar asset for business. We constantly optimize its elements to ensure it represents our company, our products and our people in the most impactful way

Consistency on a global scale

The guidance on this brand portal will empower you to activate the brand effectively. We outline the strategic foundation of our brand and introduce the elements we use to visually express our personality. It also demonstrates how we achieve a consistent and cohesive presentation of our brand across our businesses and to our stakeholders.

These guidelines supersede all previous guidance, and will be accompanied with channel-specific guidelines where appropriate.

About the Brand