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Tagline arrow_forward

Updated: 12/26/2021 link

Usage

We only use our tagline on external communication. It is a powerful expression of who we are. It can be used when content and context of your communication respect the true meaning of our tagline. 

English tagline

Horizontal version

This strong, definitive statement is designed to build an emotional connection with our stakeholders. We are in the opportunity business. Every employee, every initiative, and every facility enables the creation of important new opportunities. The horizontal tagline should be used for most communications and should never be altered. The registered tagline (R) is designed to be used in Kingdom only, while the trademark (tm) is to be used out of Kingdom

In Kingdom
Out of Kingdom

Protection

The tagline should always be used with enough space around it so that it is clearly legible and not obscured by other graphic elements.

Clear space

The minimum clear space around the tagline is equal to the logo clear space used on the same page. If the logo appears on the top right, the tagline must be aligned bottom right.

Minimum size

The minimum size of the tagline is 30 mm in print or 113px on screen.

Protection Video
Learn how to apply clear space and minimum size to the tagline.

Stacked version

The stacked tagline should be used only in extreme circumstances for communications when space is limited, such as on social media posts, and hoardings at event sponsorship.

When the gradient cannot be reproduced or printed, the tagline should be in Aramco gray or white.

Protection

The tagline should always be used with enough space around it so that it is clearly legible and not obscured by other graphic elements.

Clear space

The minimum clear space around the tagline is equal to the logo clear space used on the same page. If the logo appears at the top right, the tagline must be aligned at the bottom right.

Minimum size

The minimum size of the tagline is 13 millimeters (mm) in print or 40 pixels (px) on screen.

Position

The tagline should typically be placed at the bottom of the format below the logo. When used for sponsorship or digitally it should be centered vertically and horizontally within the  given space.

When our logo is used with our tagline, our logo must appear at the top right, and the tagline aligned at the bottom right. This arrangement maintains our visual hierarchy.
For final slides of presentations or end-frames of motion pieces, the tagline can be placed alone at the center, or at the bottom right of the slide or frame when used with the logo.
For sponsorship, the tagline should be positioned in the center, vertically or horizontally, making sure it is as large as possible.§

Arabic tagline

Horizontal version

This strong, definitive statement is designed to build an emotional connection with our stakeholders. We are in the opportunity business. Every employee, every initiative, and every facility enables the creation of important new opportunities. The horizontal tagline should be used for most communications and should never be altered. The registered tagline (R) is designed to be used in Kingdom only, while the trademark (tm) is to be used out of Kingdom

In Kingdom
Out of Kingdom

Protection

The tagline should always be used with enough space around it so that it is clearly legible and not obscured by other graphic elements.

Clear space

The minimum clear space around the tagline is equal to the logo clear space used on the same page. If the logo appears at the top right, the tagline must be aligned at the bottom right.

Minimum size

The minimum size of the tagline is 23 millimeters (mm) in print or 87 pixels (px) on screen.

Stacked version

The stacked tagline should be used only in extreme circumstances for communications when space is limited, such as on social media posts, and hoardings at event sponsorship.

When the gradient can’t be produced or printed, the tagline should be in Aramco gray or White.

Protection

The tagline should always be used with enough space around it so that it is clearly legible and not obscured by other graphic elements.

Clear space

The minimum clear space around the tagline is equal to the logo clear space used on the same page. If the logo appears on the top right, the tagline must be aligned bottom right.

Minimum size

The minimum size of the tagline is 13mm in print or 40px on screen.

Position

The tagline should typically be placed at the top right whenever possible. When used for sponsorship or digital, it can be centered vertically and horizontally within the given space.

For advertising, the tagline should be placed at the opposite side to the logo.
For final slides of presentations or end-frames of motion pieces, the tagline should be positioned in the center or at the bottom right of the slide or frame when used with the logo.
For sponsorship, the tagline should be positioned in the center, vertically or horizontally, making sure it is as large as possible.

Applying the tagline

Our tagline is a belief statement that informs everything we do. Because there is so much meaning invested in our tagline, we need to use it appropriately. Use the questions below to guide your decision.

Principle

Do not place the tagline on a busy background.
Do not lock the tagline to the logo.
Do not use unapproved colors for the tagline.
Do not add other graphic elements to the tagline.
Do not size the tagline larger than the logo.
Do not change the weight or typeface; our tagline always appears in Manifa Semibold.
Do not try to fit the tagline into small spaces.
Do not remove the trademark from the tagline.