These brand guidelines should be used as a frequent reference as you develop brand materials.
The statement that captures the spirit of our brand positioning, and what Saudi Aramco stands for. This is not a tagline or slogan.
Our purpose statement encapsulates what we believe and what we’re here to achieve.
These are the associations we want to convey. These attributes don’t replace our corporate values. They should be demonstrated in what we say and in how we act.
Applying our leading know-how from production to performance.
Determined to succeed for our stakeholders and customers.
Respected for our reliability, judgment, and long-term vision.
Stimulating growth through our agility, ingenuity, and innovation.
We use our visual system to express our energy through brand elements, each one forming part of our brand’s look and feel.