Symbol - Aramco

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Updated: 12/12/2021 link

Usage

The symbol is used when the name Saudi Aramco or Aramco is in close proximity, when that context is otherwise established.

Structure

Our symbol is a unique expression of how we bring energy to life. The symbol represents a powerful burst of energy on the horizon line where land meets sky. The symbol is only reproduced in color, ensuring recognition and integrity. There is a version for use on light backgrounds, and another version with a white outline, for use on dark backgrounds.

Position

The symbol should typically be placed in the bottom right corner of a page, whenever there are other elements, regardless of whether other text is in Arabic or English.

For final slides of presentations or end-frames of motion pieces, the symbol should be positioned in the center or at the bottom right.

For digital use (e.g., websites, applications, or social media, etc.), the logo can be placed in any one of the four corners or centralized. When the logo is being used on its own on a layout, such as for a podium or at the end of a digital animated banner, it can be centered vertically and horizontally within the space.

For tanks and work-wear equipment such as helmets, the symbol should be centralized. For buildings the symbol should be placed on the top right corner.

Protection

The symbol should always be used with enough space around it so that it is clearly legible and not obscured by other graphic elements

Clear space

The minimum clear space around the symbol is equal to the logo height [h] divided by two.

Minimum size

The absolute minimum size of the symbol logo is 8mm in print or 32px on screen. Minimum size shown at actual size when document is viewed at 100% on screen or when it is printed at full size.