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Wordmark arrow_forward

Updated: 12/12/2021 link


The wordmark is used for communication purposes, promoting products, sub-brands, sponsorships and partnerships, where the name Aramco is established, to create impact by maximizing visual space.


The wordmark should typically be placed at the top right whenever possible. It can be also placed vertically depending on the communication format for maximum visibility.

For final slides of presentations or end-frames of motion pieces, the wordmark should be positioned in the center or one of the corners of the slide or frame.
For sponsorship, the wordmark should be positioned in the center, vertically and horizontally, making sure the wordmark is large as possible. For promotional materials and packaging the wordmark can be placed in any of the four corners or at the center.


The wordmark should always be used with enough space around it so that it is clearly legible and not obscured by other graphic elements.

Clear space

The minimum clear space around the wordmark is equal to the wordmark height [h].

Minimum size

The absolute minimum size of the word mark is 3 millimeters (mm) in print or 20 pixels (px) on screen. The minimum size is determined by the document viewed at 100% on screen printed at full size.