Aramco brand portal

The Aramco brand is a multibillion dollar asset for business. We constantly optimize its elements to ensure it represents our company, our products and our people in the most impactful way

Consistency on a global scale

The guidance on this brand portal will empower you to activate the brand effectively. We outline the strategic foundation of our brand and introduce the elements we use to visually express our personality. It also demonstrates how we achieve a consistent and cohesive presentation of our brand across our businesses and to our stakeholders.

These guidelines supersede all previous guidance, and will be accompanied with channel-specific guidelines where appropriate.

About the Brand

Top downloads

Guidelines

Logo arrow_forward

Our Logo is a unique expression of how we bring energy to life.

Colors arrow_forward

Our vibrant colors convey energy and movement.

Typograhpy arrow_forward

Great typography is one of the foundational aspects of our visual identity.

Iconography arrow_forward

Our icons help us quickly communicate functions and features in digital, print, and physical space.

Graphical assets arrow_forward

Explore our visual expressions

Photography arrow_forward

Epic scale; Proud experts; Modern facilities; Our impact.

Illustration arrow_forward

Communicate concepts, themes, and ideas in a consistent but flexible way.

Grid arrow_forward

A flexible system that allows consistency across all formats of communication.